Meet the Sea Creatures Detrola: A 40mm 10 ATM sport watch inspired by critters of the deep sea—and built from ocean bound plastic that used to threaten them.
Every minute one truckload of plastic waste ends up in the sea. The earth’s resources climate and ecosystems are what inspire and empower us to make—and they deserve protection. So we looked for a pollution solution and used it to build this timepiece.
We crafted this watch’s case and strap from #tide ocean material granules and yarn made from 100% ocean-bound plastic waste. Our latest evolution of the Sea Creatures Detrola features raw translucent #tide ocean material dial so you can see into the movement. Every Sea Creature is living proof that single-use plastics can and should have a second life. Just not in the ocean.